Good decision making has some of all three elements, gut feeling, analytics and experience.

  • Gut feeling — does this decision make sense? Does it feel right?
  • Analytics — what data is there to support the decision or kill the decision? Do you have all the data you need to make that decision?
  • Experience — in a similar situation, what happened? …



Photo by NeONBRAND on Unsplash





Strengths and Opportunities

  • Patented products or technology
  • Unique products or technology
  • Manufacturing capabilities
  • Company finances
  • Company name or brand
  • Company purpose and values
  • Cost structures
  • Your people
  • Ability to leverage customers



Frank Spevak

Helping small businesses electrify sales, enlarge profits and future proof their business through sustainable success strategies and growth mindset.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store